Hershey’s: World Milk Day 2025
Brand Campign
2025

This World Milk Day, we reframe the milk conversation with a twist.

Artificial Intelligence in Graphic Design
AI, Publication Design, Thesis
2022-2023

Artificial intelligence and machine learning are causing significant disruption in the field of graphic design. Despite the fact that this disruption presents new opportunities, it also raises ethical dilemmas within the industry and calls the future of human designers into question. Through my thesis, I attempt to investigate the relationship between AI and human designers and devise a strategy for navigating the future's uncertainty.

Pause
App Design, UI/UX
2023-2024
An Innovative application "Pause" is intended to combat the pervasive problem of anxiety among adults. Pause is a platform that distinguishes itself through its comprehensive approach by incorporating meditation guidance, mood-enhancing music, and daily organization features. This campaign effectively demonstrates the principle of "design for good," making a contribution to the promotion of mental health and overall well-being.

Re-Gen
App Design, UI/UX
2023-2024

To explore the relationship and collaboration between artists and AI, I created a multiplatform supported application called ‘Re-Gen’ that helps creators with art pieces, samples and visual interpretation. The AI technology has the ability to take a prompt from the user and create a layout which the user can then edit and manipulate. The image editing tools are more sophisticated than the competition, and the app focuses more on collaboration than technology.

Moral Case of Abortion Rights
Typography, Editorial
2022-2023

The Moral Case for Abortion Rights is an extensive collection of articles, statements, and resources that advocate for women's and human rights. This book puts emphasis on the necessity of safeguarding the freedom to choose and serves as a record of the views of female leaders and authors on this delicate subject.

*ARP
Brand Identity
2022-2023

*ARP is a multidisciplinary creative individual from India based in Brooklyn, who combines technical art direction with production expertise to ideas that are brought forward from ground up. Her practice is driven by a purpose and passion for solving complex challenges with a human-centric perspective. She has the ability to take any raw concept, and turn it into a piece of visual storytelling that portrays the essence and identity of any brand or product.

Echo
Creative Coding
2022-2023

This creative coding project integrates Fast Fourier Transform analysis with real-time user voice input to create a visually appealing and interactive experience. The result is an audio-visual symphony, where sound and sight blend in a unique way making each user's interaction an exclusive artistic expression.

Super Bounce
Motion Design Game
2022-2023

Super Bounce was inspired by Bounce, a game created and played on Nokia handsets in the early 2000s. It’s a simple but enticing design and is one of my first encounters with unique gaming ideas. It has additional challenges and enhanced visuals while retaining the original's addicting gameplay.